SARGSIAN/AGASSI MATCH AT US OPEN PROVIDES PUBLICITY FOR
ARMENIANS
07-09-2004 14:00:00 | USA | Articles and Analyses
By Harut Sassounian
Publisher, The California Courier
Last week, when I wrote in this column that a handful of
outstanding Armenian athletes could put Armenia on the map of
the world, little did I know that my wish would come true so
quickly.
Sargis Sargsian from Armenia has become the sensation of
the tennis world in recent days by winning several marathon and
nail-biting matches at the US Open Tennis Tournament in New York
City, including his victory over Olympic gold medalist Nicolas
Massu.
Wire services and newspapers around the world have covered
Sargsian's tennis victories, repeatedly mentioning that he is
from Armenia. The New York Times featured him consecutively on
Sept. 5 and 6.
To top it all, the CBS network happened to broadcast the
Sargis Sargsian-Andre Agassi match on Labor Day when millions of
viewers were at home watching the game on TV. The CBS
commentators made repeated references to Sargsian's Armenian
background, Andre Agassi's friendship with Sargis due to their
common Armenian heritage, and the hospitality of the Mansourian
family that had hosted Sargis in their Connecticut home when he
first arrived in the United States a decade ago.
It was also pleasing to note that Andre Agassi openly
referred to his Armenian background during a network TV
interview. This is a big turn-around from the time almost 20
years ago when his father yelled at me for asking Andre about
his Armenian heritage during a press conference in Los Angeles.
Armenia and Armenians got millions of dollars worth of free
publicity during the past few days, thanks to Andre Agassi and
Sargis Sargsian. One can imagine how much more publicity can be
gained from the successful participation of Armenian athletes in
such high-profile sporting events, should a fund be set up to
support their training?