DOHA, January 6 – On the eve of the AFC Asian Cup Qatar 2011™, Doha is alive with colour, thanks to a level of sports branding never before seen. The Local Organising Committee (QLOC) has not only colour-coded match tickets and each of the stadia to be used during the tournament, but has also placed hundreds of street signs with the slogan “GAME ON!” and colour-coded markings along the roads of the Qatari capital. It all adds up to smoothing the way for spectators to arrive at their chosen matches. The matching coloured street signs and markings originate from the major hotels, converging in the central Corniche area to create a rainbow of colour, then branching outwards to each stadium. The five stadia colours are: Purple - Khalifa Stadium Green - Al-Sadd Stadium Red - Al-Rayyan Sports Club Blue - Al-Gharafa Sports Club and Golden Yellow - Qatar Sports Club The AFC Asian Cup Qatar 2011™ features the national teams of: Qatar; Kuwait; China PR; Uzbekistan; Saudi Arabia; Japan; Jordan; Syria; Korea Rep.; India; Australia; Bahrain; Iraq; DPR Korea; UAE and IR Iran. The AFC Asian Cup begins Jan. 7 with Qatar meeting Uzbekistan at Khalifa Stadium.

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