Management Culture – as it is practiced in VivaCell-MTS November 10, 2010, Yerevan, Armenia – VivaCell-MTS, a subsidiary of “Mobile TeleSystems” OJSC, informs that the General Manager of the Company presented to the students of the European Regional Academy (ERIICTA) the concept of management culture – the way it is practiced in VivaCell-MTS. The lecture was attended by 40 Master’s students from Management, IT and Law faculties of the Academy. The students were excited to have a chance to hear about the experience of VivaCell-MTS on peculiarities of management and directed various questions to its General Manager. “Being Armenia’s leading mobile operator is a big responsibility rest on our shoulders, not only for securing superior-quality network and services to our people but to contribute as well to the development of the society as a whole. You need to know that you hold the key to the future of this Nation and you will be shaping it. VivaCell-MTS will put in the palm of your hands its years of expertise into management to lead and endorse your steps”, noted VivaCell-MTS General Manager Ralph Yirikian. “Most of you will undertake responsible positions in the future; however you must remember that success depends not only on knowledge, but also on the way you establish your team relations and your communication skills. At VivaCell-MTS we have found the core values which lay at the heart of our daily activities: respect, transparency, quality, teamwork, loyalty and ownership – this is what is practiced unconditionally at all levels of our Company”, added Yirikian. This was the second visit of Mr. Yirikian to the Academy as a guest lecturer in the frames of the Company’s Career Development Project. In 2009 a Memorandum of Understanding was signed between VivaCell-MTS and ERIICTA due to which 5 students of the Academy passed their internship at VivaCell-MTS, more than 15 students participated in VivaCell-MTS School sessions, and 2 Guest Lectures were delivered by VivaCell-MTS employees. During the 1.5 years of the Career Development project about 54 lectures for more than 4030 students were delivered by the General Manager of VivaCell-MTS, Memoranda of Cooperation were signed with about 30 higher educational institutions, 19 Open Door Days were organized for more than 380 students and schoolchildren from Yerevan and the regions, 4 VivaCell-MTS School sessions were held in the premises of the Company, 147 students were hosted for internship in VivaCell-MTS respective units, and much more activities were organized for students.

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