The National Competitiveness Foundation of Armenia in cooperation with the Embassy of the Republic of Armenia to the Kingdom of the Netherlands organized a press trip of the leading Dutch «BNN» public broadcasting network to Armenia and Artsakh on September 23-28. During the visit, the journalists were given an opportunity to get comprehensively acquainted with Armenian cultural and spiritual heritage, nature, cuisine and national traditions. A special documentary featuring Armenia and Artsakh is filmed to be aired on the 'Channel 3 Travels' ' (3 op Reis) shows. 'Channel 3 Travels' is a top-ranked travel program on Dutch television with about 900.000 viewers weekly. In this regard, proper presentation and promotion of Armenia and Artsakh tourism products in the Dutch target market is highly important. Such press trips contribute to promotion of Armenia’s and Artsakh’s attractive and diverse tourism images in target markets though direct multichannel platforms as well as increased inbound tourism flows. Public Relations Office National Competitiveness Foundation of Armenia

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