According to Hrach Berberian, Armenian grape juice with its
high sugar content can be competitive both in Europe and Russia
19-06-2009 19:00:00 | Armenia | Economy
YEREVAN, JUNE 19, NOYAN TAPAN. There are great prospects of
developing the wine-making sector in Armenia, but the free
market and business have their own rules so the state should
intervene in this business. Chairman of the Agrarian Farmer
Union Hrach Berberian expressed this opinion at the June 19
press conference. At the same time he said that the wine-makers
cannot regulate their market and it is necessary to find some
other ways in terms of ensuring high quality production and
export. "The state assistance is not necessary for export, this
issue is related to manufacturers' marketing, which,
unfortunately, is at a low level in Armenia," he noted.
In his opinion, the grapes grown in Ararat Valley have a
30% sugar content and for that reason the wines made from such
grapes are strong or "heavy" and are not in demand in European
markets where many prefer light wines. Whereas, according to H.
Berberian, grapes with a high sugar content can be used in the
production of grape juice, raisins and grape honey, which is
similar to natural honey in its quality. "It surprises me that
the local manufacturers do not develop this direction. For
example, grape juice is much in demand in Europe, and the
Armenian grape juice with its high sugar content will be
competitive both in Europe and Russia," H. Berberian said,
adding that in the Soviet time there was a brisk demand for
Armenian grape juice in Russia.