YEREVAN, OCTOBER 16, NOYAN TAPAN. The opening ceremony of a service center of Dollar-Thrifty company - a world leader in the car rental sector took place at Yerevan's Marriott Armenia Hotel on October 15. Beau Monde Services partner company will provide services by the exclusive right of franchise in Armenia. During a talk with NT correspondent, the Founder-Director of Beau Monde Services Vahe Harutyunian said that they will provide car rental services to both Armenian citizens and foreigners. Besides, the Dollar-Thrifty's services in Armenia will include transportation of the Marriott Armenia's guests to Zvartnots Airport which will make their travel conditions in Armenia more comfortable. In the opinion of V. Harutyunian, the entrance of Dollar-Thrifty into Armenia will increase the competitiveness of the Armenian car rental market in terms of prices, quality and variety of cars for rent because only two years ago this market just started to develop whereas now more than 10 companies, including 5 internationally recognized ones, operate in the sector. He said that the presence of Dollar-Thrifty in Armenia will help bring the level of the car rental market into line with international standards. V. Harutyunian explained that one peculiarity of the indicated market is that the demand depends not so much on the variety of cars for rent as on the quality of services, the high level of which is ensured according to the internal standards of Dollar-Thrifty. "Otherwise the quality of our services will not meet the high requirements of Marriott," V. Harutyunian noted, adding that Beau Monde Services delivers car rental services through its offices located at the Marriott Armenia and another office. It is envisaged expanding the network of office. Naturally, car rental services are related to insurance of responsibility to these services, drivers, passengers and third persons. In this issue the partner of Beau Monde Services is Ingo Armenia, one of the leading companies in Armenia's insurance market. An agreement on provision of comprehensive insurance services has been signed with Ingo Armenia. It is noteworthy that the opening ceremony of the Yerevan office of Dollar-Thrifty (its head office is in London) was attended by Richard Ault, the company's Managing Director for Franchise Sales and Development in Europe and Sub Saharan Africa. After seeing the sights in Armenia, he said that Armenia is an exotic country of a unique style and unblended culture. R. Ault considered this circumstance as an additional factor of development of Dollar-Thrifty's market in Armenia.

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