Sales of Yerevan Brandy Company's production rise by 8% in
June-December 2008
22-01-2009 17:30:00 | Armenia | Economy
YEREVAN, JANUARY 22, NOYAN TAPAN. Despite the global
financial and economic crisis, sales of the Yerevan Brandy
Company's (YBC) production rose by 8% in the first half of last
financial year (July - December 31, 2008) and amounted to 2.6
million liters, former CEO of YBC Cedric Retailleau announced at
the January 22 press conference. According to him, the increase
was mostly conditioned by growing rates of sales of "Ararat"
brandy in Armenian, Russian and Baltic markets. In particular,
sales in Russia grew by 14%, in Armenia by 4% and in Baltic
states by 16% in the indicated period as compared with
July-December 2007. In the same period sales of "Ararat" brandy
were also up in Germany, Poland, Bulgaria and the Czech
Republic.
"This growth proves once again that "Ararat" is a leader in
the brandy market," C. Retailleau pointed out. In his words, the
YBC increases the purchase of grapes with every passing year: in
2008 it purchased 31 thousand tons of grapes, which was more by
7% on the previous year.
He said that every year the YBC invests about 5 million
dollars for modernization of its production and technological
processes and about 15 million dollars for purchase of grapes
and replenishment of spirit supplies. As of the first half of
2008-2009, the YBC made investments of nearly 2 million dollars
to modernize production and technological processes.
Responding to the question about whether Armenia is an
attractive country in terms of establishing a business, C.
Retailleau replied that Armenia is a country where all the
opportunities to start a new business exist. He said that one
convincing eveidence is the example of Pernod Ricard company
whose investments made 10 years ago have benefited not only
Pernod Ricard and the Yerevan Brandy Company but also the
respective sector of Armenian agriculture, in particular, the
viticulture.